A schematic design for Fibbee, a coffee and grab-and-go concept in Moscow. Set inside a shopping mall, the store needed to stand out from a busy, monochrome corridor and draw passers-by in from a distance.
The answer is a single, saturated cobalt blue that wraps the counter, back wall and furniture, framed by a dark ceiling and pale grey floor. A fully glazed shopfront with oversized lettering turns the whole interior into the brand sign.
Behind the counter, the plan stays simple: a clear queue line to the service point, then bench seating and communal tables along the side wall. Tubular steel chairs, rounded counter edges and soft linear lighting keep the bold colour feeling friendly rather than loud.
