Flash Coffee City Hall occupies a corner unit at the base of an office building in central Seoul. The façade is painted entirely in the brand’s yellow, with FLASH COFFEE lettering running along both street fronts and an outdoor terrace behind a yellow railing.
Inside, a long yellow bar faces large windows, while a wall of oversized FLASH lettering in soft pink tones anchors the space. Neon signs, digital menus and yellow furniture complete a store designed to introduce the brand to a new market with a confident, playful first impression.
